Social Media Communications Specialist
2 weeks ago
We are looking for a skilled Social Media Presence Manager to join our Marketing team at Craft Distilling Group. As part of this role, you will be responsible for elevating the social media presence of The Craft Irish Whiskey Co. and other high-profile brands under our umbrella.
Your primary focus will be on The Craft Irish Whiskey Co., allowing you to draw on your experience working with luxury brands. This is an exciting opportunity to contribute to a world-class brand that is reshaping the whiskey industry.
Key responsibilities will include:
- Taking ownership of social media strategy and content for The Craft Irish Whiskey Co. and other group brands.
- Developing engaging social media campaigns in collaboration with our marketing, design, and media teams.
- Maintaining and increasing engagement with our community by producing high-quality, luxury-focused content.
- Boosting ROI by refining on-target messaging and maximising the impact of our content.
- Using social media tools to schedule, manage, and track performance across all channels.
- Becoming an authentic voice of The Craft Irish Whiskey Co., fostering connections with our audience and expanding our reach.
Requirements include:
- A proactive individual who takes ownership of their work and thrives in dynamic environments.
- Proven experience leading successful social media campaigns from ideation to execution.
- Expertise in social media split testing, CTA optimization, and engagement strategies.
- Extensive knowledge of social media platforms and the latest trends in social media marketing.
- Strong interpersonal, communication, and organisational skills.
- Commercial awareness and the ability to balance creativity with strategy.
- Experience in the luxury or alcohol industries is a significant advantage.
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