Head of Retail Media Innovation
3 weeks ago
Publicis Sapient UK is a leading digital transformation agency
About the RoleWe are seeking a highly skilled Director of Strategy and Consulting to lead our retail media strategy offering in EMEA. The successful candidate will be responsible for partnering with our retail media network portfolio of clients to drive revenue growth and enhanced performance through impactful consulting.
The ideal candidate will have a strong understanding of retail media networks, data-driven solutions, platforms, and advertising sales strategies. A proven track record of strategizing, implementing, and optimizing retail media advertising campaigns and developing and closing customized sales is required.
This role involves:
- Driving revenue growth through the monetization of clients' vast first-party data and media impression assets.
- Cultivating targeted advertising sales across their retail media networks.
- Strategizing to support the growth of PS' retail media operation in EMEA.
- Working with industry-renowned capabilities to promote stand-out case studies and thought leadership.
- Consulting with and advising clients on optimal retail media strategies aligned to overall corporate objectives.
- Leading the creation of retail media opportunity forecasts and business cases at any stage maturity media network from stage 0 and beyond.
- Overseeing retail media campaigns on behalf of clients and showcasing results in response to jointly defined business outcomes.
- Embedding yourself in customer teams and working with them as a trusted partner to help optimize existing retail media operations and support longer-term strategies.
- Subject matter expert for PS' EMEA region and working with capability and industry leads to implement industry-acclaimed retail media solutions.
Requirements:
- Demonstrated thought leadership in the area of retail media.
- A proven track record of success in driving revenue growth through the monetization of media networks and data assets.
- Ability to understand the interconnected nature of first-party data, creative assets, campaign KPIs, attribution, and closed-loop measurement, and differentiated activation channels to achieve overall campaign objectives.
- Familiarity with technology stack required for retail media networks, including cloud platforms, server-side SSPs, sponsored search, and promoted display ad tech, CDP, Cleanroom, identity resolution, among others.
- Experienced and knowledgeable in the different buyer archetypes purchasing from both traditional media networks and retail media networks.
- Experience of supporting revenue growth for a retail media operation and automation.
- Ability to work across different skill sets within Publicis Sapient, including Strategy, Product, Engineering, Experience, and Data.
Estimated Salary: £90,000 - £120,000 per annum
Publicis Sapient UK is a Disability Confident employer and is dedicated to fostering an inclusive and accessible work environment. We encourage individuals with disabilities and long-term conditions to apply for this position.
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