Media Innovation Director
4 weeks ago
About Us:
CapsLock is a dynamic and innovative marketing agency that has been a leader in the performance marketing space for years.
About the Role:
We are seeking a highly motivated and forward-thinking Head of Media Innovation Strategy to lead our Innovation & Optimization department in driving growth and reducing marketing costs.
Key Responsibilities:
Lead the Innovation Strategy: Develop and execute strategies to explore and test new traffic sources, emerging ad platforms, and innovative media channels to keep CapsLock ahead of industry trends.
Oversee Media Automation: Spearhead automation efforts in media buying processes to optimize bidding, budget allocation, and campaign management at scale.
Manage and Guide R&D Team: Discover and test new ad platforms to ensure CapsLock can offer clients cutting-edge solutions.
Client & Niche Launch and Testing: Manage a dedicated team responsible for launching new clients and testing new niches, ensuring all efforts are effectively tested, measured, and optimized for success.
Strategic Leadership: Work closely with the CMO and other senior stakeholders to align media innovation strategies with the company's broader business objectives and client goals.
Team Leadership: Oversee the management of specialized teams, including R&D, Media Automation, Media Buying Optimization, and New Client Launch & Testing, inspiring and mentoring team members to foster a culture of innovation and continuous improvement.
Partnerships and Tools: Identify and manage relationships with media buying platforms, ad tech vendors, and other partners to support innovation and automation efforts.
Attributes:
- Highly motivated and innovative leader
- Exceptional communicator with strong critical thinking skills
- Innovative problem solver
- Highly organized and analytical
- Strong leadership and mentorship skills
- Adaptability
- Project management expertise
Estimated Salary: $160,000 - $210,000 per year
What We Offer:
- Flexible Remote Work
- Full-Time Employment
- Generous Paid Vacation Policy
- Emphasis on Work-Life Balance
- Attractive Benefits Package
- Performance-Based Bonus System
- Collaborate with a Highly Skilled and Professional Team
- Opportunities for Continuous Learning and Career Advancement
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