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Product Marketing Lead

2 months ago

London, Greater London, United Kingdom Hertility Health Full time
About Hertility Health

Hertility Health is a pioneering women's health company dedicated to revolutionizing reproductive healthcare. Our mission is to empower women to take control of their reproductive health through innovative diagnostic testing and expert advice.

Job Summary

We are seeking a highly skilled Senior Product Marketing Manager to lead the launch and ongoing marketing efforts for our Hertility app and Clinical Services. As a key member of our Growth team, you will play a critical role in driving user adoption, engagement, and retention through targeted marketing strategies and campaigns.

Key Responsibilities
  • Launch Strategies: Develop and execute comprehensive marketing strategies to successfully launch multiple releases of the Hertility app, including defining target audiences, positioning, messaging, and go-to-market plans.
  • User Engagement and Retention: Develop strategies to increase user engagement and retention, including personalized communications such as in-app messaging, and targeted promotions.
  • Clinical Services Growth: Work closely with our Head of Clinical Services to drive the growth of Hertility's clinical services, including partnership marketing, bundles, and customer journey testing.
  • User Acquisition: Work closely with the growth team to drive user acquisition through various digital marketing channels, including paid advertising, organic search, social media, email marketing, and partnerships.
  • Content Development: Collaborate with cross-functional teams to create compelling content for marketing campaigns, including website copy, blog posts, social media content, and email newsletters.
  • Analytics and Optimization: Utilize data and analytics to track key performance metrics, measure the effectiveness of marketing campaigns, and optimize strategies for maximum impact.
  • Customer Insights: Conduct market research and gather customer insights to inform product development, messaging, and positioning strategies.
  • Cross-Functional Collaboration: Work closely with product management, design, engineering, and clinical teams to ensure alignment on product roadmap, feature prioritization, and customer needs.
  • Brand Building: Contribute to building the Hertility brand as a trusted leader in reproductive health through thought leadership, industry partnerships, and participation in relevant events and conferences.
Requirements
  • 6+ years of experience in product marketing, specifically across app and web.
  • Proven track record of successfully launching and marketing digital products, with a focus on user acquisition and retention.
  • Deep understanding of digital marketing channels and best practices, including SEO, SEM, social media, email marketing, and content marketing.
  • Strong analytical skills and experience with data-driven decision-making.
  • Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
  • Experience working in fast-growth companies.
  • A desire to be at the intersection of strategy and execution.
  • A willingness to roll up your sleeves and get things done at pace, leveraging strong prioritization and organizational skills.
What We Offer
  • A competitive salary of between £60k - £70k.
  • Equity options.
  • 33 days paid holiday allowance (including public holidays).
  • Company laptop.
  • Flexible working hours.
  • 5% pension scheme matched by 4% employee contribution.
  • Mental health support from an in-house counsellor.
  • Discount codes for employee friends and family.
  • Opportunities for further learning and development.
  • Enhanced Family Leave policy.
  • Progressive health leave policy.
Equality & Diversity

Hertility Health is an equal-opportunity employer that is committed to diversity and inclusion both within the workplace and throughout our application process. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.