Area Sales Manager

3 weeks ago


Bolton, Bolton, United Kingdom The Sherwin-Williams Company Full time

As a key member of our sales team, you will be responsible for driving sales growth and developing existing accounts within the resin flooring market. Your primary focus will be on the North West, Midlands, and Wales regions, where you will work closely with flooring contractors and specifiers to identify new business opportunities and develop strong relationships.

Key Responsibilities:

  • Develop and execute a business plan to drive sales growth and maximize profit
  • Prepare and deliver presentations to key stakeholders
  • Visit and develop relationships with flooring contractors and specifiers
  • Identify and secure new business opportunities in the region
  • Establish and build strong relationships with internal and external stakeholders
  • Provide expert advice on resin flooring systems and products
  • Handle customer complaints and claims
  • Understand customer needs and translate them into cost-effective specifications
  • Organize trials, training, and demos to support sales efforts
  • Provide advance information on product demand
  • Negotiate term contracts for supplies
  • Negotiate price increases as advised by the business
  • Ensure price increases are adhered to and margin is protected
  • Liaise with customer service colleagues to develop existing customer relationships
  • Ensure internal reporting and tracking mechanisms are utilized
  • Maintain accurate records and files
  • Encourage and develop a team culture within the sales team and across the company
  • Produce servicing plans for new and existing business
  • Analyze market trends, identify opportunities and threats
  • Coordinate monthly demand forecasts and identify any major fluctuations
  • Conduct ongoing SWOT analysis and make budgetary adjustments as necessary
  • Provide monthly update reports on progress, losses, market conditions, and competitor activity
  • Work with the project development team to ensure the region is positioned to secure all available projects
  • Assist and support ASM's in the execution of their function and set a role model example

Requirements:

  • Degree desirable
  • A level or equivalent, degree desirable
  • Experience in the flooring industry, specifically resins technology
  • Resin flooring knowledge essential
  • Sales management skills
  • Computer literate (Word, Excel, PowerPoint, SFDC)
  • Ability to communicate in the territory's languages
  • Team player
  • Focus on results
  • Good levels of numeracy and literacy, good communication and interpersonal skills
  • Self-motivated, good team player, and possess good planning, organizational, and technical problem-solving skills
  • Valid driving license

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