Marketing Communications Leader
1 month ago
Job Title: Assistant Vice President for Marketing Communications
Job Summary:
We are seeking a highly skilled Marketing Communications Leader to join our team at Allied World. As a key member of our global marketing team, you will be responsible for developing and executing marketing communications strategies that drive business growth and support our commercial ambitions in Europe and beyond.
Key Responsibilities:
- Develop and execute marketing communications plans that align with business objectives and support the deployment of brand, marketing, and communications activities.
- Work closely with the SVP, Marketing & Communications, local leadership, and distribution stakeholders to understand business goals, prioritize marketing efforts, and manage budgets.
- Support business development and distribution plans as requested by local leadership.
- Approach and execute initiatives holistically, ensuring all elements of the marketing mix are considered for maximum impact.
- Source and manage vendors (graphic design, printers, PR, merchandise, events, etc.)
- Work with global brand manager and creative vendors to develop marketing collateral or equivalent.
- Adhere to brand and process standards, including collaboration with legal and compliance on campaigns and communications where necessary.
Requirements:
- Bachelor's degree in marketing, communications, or business required.
- 5+ years' experience in a generalist B2B marketing capacity, ideally with the last 2-5 years in a role driving the marketing agenda within a business.
- Financial Services marketing experience, including knowledge of General Insurance or intermediary marketing preferred.
- Strong written and verbal communication skills essential.
- Excellent track record leading brand and communications initiatives, able to generate campaign ideas and creative propositions.
- Demonstrated skills across the full marketing mix.
- Self-starter, strong organizational project management skills, and ability to function independently with limited resources.
- Superior negotiation, influencing, presentation, and sales/marketing skills.
- May be required to travel and/or work overtime when necessary to meet objectives.
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