Senior Marketing Specialist
1 week ago
Job Title: Senior Marketing Officer
We are seeking a highly skilled Senior Marketing Officer to join our team at Hoop Recruitment. As a key member of our operations team, you will be responsible for driving our internal division social media presence and external profile to enable business growth.
Key Responsibilities:
- Manage the daily running of all Hoop social media accounts, including Facebook, Twitter, Instagram, TikTok, YouTube, and LinkedIn.
- Provide support within the Marketing team with ad-hoc tasks, such as website and internal intranet management.
- Collaborate with the HR and Office Manager to organize internal and external business events, including internal merchandise design and ordering, aligned with company brand guidelines and divisional requirements.
- Ensure all transactions are input into the spend tracker and accounted for, including sending invoices to the HR and Office Manager.
- Develop and implement comprehensive marketing strategies to drive brand awareness, increase market share, and achieve business objectives.
- Manage and oversee all marketing campaigns, including digital marketing, advertising, public relations, social media, events, and promotions.
- Collaborate with the leadership team to develop innovative marketing initiatives and stay updated on industry trends and emerging technologies.
- Manage company brand guidelines and provide training for new starters joining Hoop.
Requirements:
- Bachelor's degree in marketing, business administration, or a related field.
- Demonstrated experience (2+ years) in a senior marketing role, preferably in a fast-paced, consumer-focused industry.
- Demonstrated success in developing and executing successful marketing campaigns that drive business results.
- Strong analytical skills, with the ability to interpret data and derive actionable insights.
- In-depth knowledge of digital marketing channels, social media platforms, and marketing automation tools.
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