Marketing Automation Specialist

7 days ago

Cardiff, Cardiff, United Kingdom Alcumus Full time

About the Role

We are seeking a skilled Marketing Automation Specialist to join our team at Alcumus. As a Marketing Automation Specialist, you will be responsible for defining and implementing the marketing automation roadmap to scale practices internationally, launch new features, and suggest improvements.

Key Responsibilities

  • Partner with our global Marketing teams to identify automation opportunities to reduce manual emailing effort.
  • Perform technical project management of the marketing automation development lifecycle, including requirements gathering, design/development, testing, configuration, and advanced administration.
  • Own and maintain the system/data integrity of our Marketing Automation platform.
  • Plan and build scalable reporting mechanisms and propose relevant Marketing metrics.
  • Own the development of a robust data/automation model within the marketing automation platform.
  • Collaborate in developing and continuously optimizing lead scoring and management processes.
  • Develop standardized processes and programs that allow marketing team members to self-serve in the creation of complex, multi-stage automated marketing programs.
  • Collaborate with sales and customer operations on enhancing and troubleshooting issues with the lead management/upsell/x-sell process and integrations with marketing automation platforms.
  • Gather detailed business requirements in collaboration with internal stakeholders (marketing, tech teams, etc.) and collaborate closely to deliver global solutions.
  • Leverage automation to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace.
  • Support with wider Martech requirements, working closely with the Marketing Insights and Analytics Manager and Marketing Performance Manager to support API integrations, utilize AI optimization, A/B testing, and attribution modeling to drive intent, conversion, and customer lifetime value.

Requirements

  • Technically skilled and experienced across the marketing technology (MarTech) landscape to support both acquisition and retention activities.
  • Experience in translating complex information into a clear and approachable format for a range of audiences.
  • Data-driven, organized, and able to dive deep to improve process efficiency and solve problems for global stakeholders.
  • Experience using data and metrics to measure impact and determine improvements.
  • Work at both the strategic and tactical level to champion bold, innovative automation and reporting.

About Alcumus

At Alcumus, we believe that everyone should be able to go home safely from work every night, so we've made it our mission to build risk management solutions that are far beyond simple box ticking exercises, instead embracing new and evolving technology that will support our clients to keep their workforce safe.

Our Values

  • Be a team player – working collaboratively and being consciously inclusive with your colleagues.
  • Be brave – sharing your ideas, challenging the status quo, and taking responsibility for the part you play.
  • Know your stuff – continuously developing your skills and expertise, with the support from our many learning offerings.
  • Enjoy the journey – contributing to a positive working environment that enables you and everyone around you to be at your best.

Equal Employment Opportunity

Alcumus is an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity, and/or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work.

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