Strategic Marketing Professional

4 days ago

London, Greater London, United Kingdom Citywire Financial Publishers Limited Full time
Job Description

We are seeking a highly skilled Strategic Marketing Professional to develop and execute high-impact marketing campaigns. As a key member of our team, you will work closely with our Content, Events, and Sales teams to create engaging content that drives online registrations, boosts conversion rates, and builds brand awareness.

The ideal candidate will bring a collaborative approach to help deliver strategic marketing initiatives across our diverse portfolio. You will be responsible for developing and executing marketing campaigns to drive brand awareness, engagement, and registration in line with our objectives and KPIs.

Key Responsibilities:

  • Develop and execute marketing campaigns to drive brand awareness, engagement, and registration.
  • Use HubSpot to implement dynamic, targeted email campaigns and workflows by building responsive automation templates, segmenting audiences, and crafting engaging, high-quality copy.
  • Monitor email engagement metrics and adjust strategies to optimise open rates, click-through rates, and overall campaign effectiveness.
  • Work with our digital marketing manager to create campaigns on LinkedIn -paid and organic- to drive registrations and brand awareness of virtual events.
  • Collaborate with our Content, Events, and Sales team to create campaigns that boost registrations and foster continuous engagement with key audiences.

Requirements:

  • Experience in B2B Marketing: Proven record in a B2B marketing role, demonstrating expertise in developing and executing strategies that drive business growth.
  • Email Marketing Expertise: Hands-on experience with HubSpot or equivalent email marketing tools, including advanced skills in automation, audience segmentation, and content.
  • Online Events Marketing Experience: A background in events marketing with experience in creating campaigns tailored to drive attendance and engage diverse professional audiences.
  • Analytical Skills: Strong analytical abilities with a focus on data-driven marketing; experience monitoring campaign performance and providing insights to inform strategic decisions.
  • Collaboration & Communication Skills: Excellent interpersonal skills for working cross-functionally and communicating effectively with internal stakeholders.

Benefits:

  • Generous holiday entitlement: Start with 25 days per annum, increasing to 28 days after three years' service, and 30 days after five years' service, in addition to bank holidays.
  • Flexible working options.
  • £480 annual allowance for well-being activities or gym memberships.
  • Eye-test and glasses allowance.
  • Competitive private pension scheme.
  • Critical illness cover and group life assurance from day one of employment.
  • Well-being support: Access to an independent Employee Assistance Programme, available 24/7.
  • Cycle to work scheme and annual travel card loans.
  • Techscheme: Purchase the latest tech through our employer scheme, spreading the cost over 12 months with National Insurance savings.

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