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Global Head of Social Media Strategy

2 months ago

Eastern England, United Kingdom Twinkl Educational Publishing Full time
Job Title: Global Head of Social Media

Twinkl Educational Publishing is seeking a highly skilled and experienced Global Head of Social Media to lead our organic social media team based in the UK. This role is responsible for developing and executing a comprehensive social media strategy that aligns with our overall business goals, enhancing brand presence, engagement, growth, and loyalty across all platforms.

Key Responsibilities:
  • Develop and Implement Social Media Strategy: Create and execute a comprehensive social media strategy that supports our overall marketing objectives, including brand awareness, engagement, acquisition, and retention.
  • Lead Social Media Team: Oversee a team of social media managers and content creators, driving innovative campaigns and leveraging data-driven insights to optimize content.
  • Content Creation and Calendar: Develop a content calendar aligned with our overarching Marketing calendar, including engaging, high-quality content tailored to our audience and SEO-optimized social media posts, blogs, and multimedia content.
  • Social Media Campaigns: Plan and execute social media campaigns, including product launches, seasonal promotions, and community-driven initiatives.
  • Analytics and Reporting: Track, analyze, and report on social media performance metrics, providing actionable insights to improve strategy.
  • Crisis Communication: Develop and implement crisis communication plans and work closely with the PR teams to manage reputation and mitigate any negative impacts on our online presence.
Requirements:
  • Proven Experience: Proven experience in a senior organic social media role, with a strong background in developing and executing social media strategies that support end-to-end customer funnel.
  • Leadership and Team Management: Demonstrated ability to lead, mentor, and develop a high-performing social media team.
  • Marketing Analytics and Social Media Listening: Proficient in using marketing analytics tools and social media listening platforms to measure social media performance.
  • Deep Understanding of Social Media Platforms: Deep understanding of social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube) and their respective best practices.
What We Offer:
  • Competitive Salary: A competitive salary and benefits package.
  • Opportunities for Growth: Opportunities for career growth and professional development.
  • Diverse and Inclusive Culture: A diverse and inclusive culture that values employee well-being and work-life balance.