Senior Performance Marketing Strategist

4 days ago


Norwich, Norfolk, United Kingdom DIGITAL FUEL PERFORMANCE Full time
Unlock Your Potential as a Senior Performance Marketing Strategist

Digital Fuel Performance is seeking an experienced and results-driven Senior Performance Marketing Strategist to lead and optimise large-scale digital marketing campaigns across various channels.

We are looking for a professional with a deep understanding of performance marketing, who is adept at leveraging data to inform campaign strategies and achieve business objectives.

This role is ideal for someone with expertise in managing digital marketing channels, including paid search, paid social, display, and programmatic advertising.

Key Responsibilities:
  • Leverage data analytics to drive campaign optimisation and revenue growth within the iGaming, gambling, and entertainment sectors.
  • Develop and implement comprehensive digital marketing strategies to enhance customer acquisition and brand awareness.
  • Manage and mentor a team of Performance Marketing Managers, fostering a high-performance culture that drives continuous improvement.
  • Collaborate with cross-functional teams to refine strategies, allocate budgets, and stay ahead of industry trends.
Requirements:
  • Proven experience in a senior performance marketing role, preferably within the iGaming, gambling, or entertainment sectors.
  • Expertise in managing digital marketing channels, with a strong focus on paid search and proficiency in using Search Ads 360 to optimise campaigns.
  • Experience managing additional channels, including paid social, display, and programmatic advertising, with the ability to optimise performance across these platforms.
  • Demonstrated experience in leading and mentoring marketing teams, fostering a high-performance and improvement-driven culture.
  • Strong data-driven approach to campaign management, with the ability to interpret complex datasets and adjust strategies to maximise ROI and conversion rates.
  • Excellent communication and leadership skills, with the ability to present insights and recommendations clearly to senior stakeholders.
Benefits:
  • Competitive salary: $120,000 - $150,000 per annum.
  • Professional Development: Access to ongoing training, workshops, and mentorship programmes designed to advance your skills and career within the performance marketing field.
  • Career Advancement Opportunities: A clear pathway for growth, with opportunities to take on increased responsibilities and develop your leadership skills as you gain experience.
  • Innovative Work Environment: Be part of a dynamic team that values creativity, innovation, and staying ahead of industry trends, especially within the iGaming and entertainment sectors.
  • Collaborative Culture: Work closely with experienced professionals in a supportive environment where teamwork and continuous improvement are core to our success.


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