Marketing Manager Position
3 weeks ago
Churchill Retirement Living is seeking a highly skilled Marketing Manager to join our team. As a Marketing Manager, you will be responsible for implementing the strategic plan to strengthen the identity and reputation of the Company.
Key Responsibilities- Monitor Group and Regional marketing activity and expenditure on projects undertaken to ensure it is within budgetary limits on a monthly basis.
- Manage the Marketing Department effectively through good communication and direction.
- Continually explore new ideas and develop existing ones which will develop and increase enquiry and visitor levels at all developments.
- Continually review the need to further develop and create new activity, both on and off line, that will lead to greater effectiveness of the marketing function, both within Group and at a Regional level, and make recommendations.
- Monitor the Customer profile to ensure that all activity undertaken meets the agreed requirements and expectations of the Company. Report any changes to the target market through analysis, highlighting implications or recommendations to change the marketing strategy accordingly.
- Overall responsibility for the Customer Relations Department, ensuring targets are achieved and the Team remains motivated and benefits from regular training.
- Oversee production and ensure efficiency of the Design Department. Encourage creativity and 'thinking outside the box' whilst maintaining the Company's corporate image. Also to oversee the print buying function to ensure quality work is produced at competitive prices.
- Train and coach the Marketing Executives and other Team members to develop their skills.
- Ensure the team is planning and producing quality award entries for appropriate industry awards to further develop our reputation as the best provider of retirement apartments.
- Be fully conversant with the Marketing database and computerised COINS System and make recommendations as appropriate to improve the quality of the marketing information extracted.
- Ensure the Company website is constantly reviewed, updated and maximised as a key lead generation tool.
- Attend Regional Sales and Marketing meetings periodically and make presentations as required. Attend all challenging Site Review Meetings.
- Ensure that advertising, digital marketing and promotions for each Region are met by the Team in conjunction with the Corporate and Regional Marketing Plans.
- Carry out quarterly reviews with each direct report to review performance, have a formal opportunity for 2-way feedback and ensure consistent application of the Marketing Plan is implemented timely and cost effectively.
- Ensure all pre-marketing activity is carried out and meets required timescales, including site signage, Sales Cabins and Offices, literature and presentation support material in line with policy.
- Manage the Marketing and Media Agencies to ensure we maximise all opportunities and ensure the Team is effective in planning, organising, attending and communicating all events, exhibitions and presentations and monitoring results and effectiveness.
- Ensure up to date guidelines are in place to support the team with brand consistency i.e the production of accurate brochures and support material in accordance with Corporate guidelines and the provisions of the Property Misdescriptions act and make recommendations for improvements as necessary
We are looking for a highly skilled and experienced Marketing Manager who has a proven track record in developing and implementing successful marketing strategies. You will have a strong understanding of the marketing function and be able to lead and motivate a team to achieve their goals.
You will have excellent communication and interpersonal skills, with the ability to build strong relationships with internal stakeholders and external partners. You will also have a strong analytical mindset, with the ability to interpret data and make informed decisions.
We offer a competitive salary and benefits package, as well as opportunities for professional development and growth. If you are a motivated and ambitious individual who is looking for a new challenge, we would love to hear from you.
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