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Senior Digital Marketing Manager

2 months ago

Glasgow, Glasgow City, United Kingdom MAC Recruit Group Ltd Full time

**About the Role**

MAC Recruit Group Ltd is seeking a highly skilled Senior Digital Marketing Manager to join their growing marketing team in Glasgow. This is a fantastic opportunity to deliver high-impact digital advertising strategies, manage large budgets, and shape the digital strategy of a leading financial services client.

**Key Responsibilities**

  • Develop and implement market-leading digital ad strategies across Google Ads (Search, Display & Video).
  • Own and track budgets to ensure cost-effective ad spend is maintained to drive ROI across the client base.
  • Take responsibility for performance metrics, alongside GA4 and CRM data to continuously optimise campaigns.
  • Strategise, implement, meticulously manage, and deliver results for multiple paid search accounts across the client base.

**Requirements**

  • 3+ years of experience in Paid Search, with a proven track record of success.
  • A media planning and optimisation specialist – taking responsibility for the end-to-end process.
  • Hands-on with Google Ads, Microsoft Ads (a plus), DV360, Google Tag Manager, and Google Analytics 4.
  • Project management expertise – managing multiple campaigns is second nature.
  • In-depth data analysis and insight experience, especially across campaign optimisation.
  • Experience setting up conversion tracking with Google Tag Manager and reporting through GA4.
  • Familiarity with CRM solutions for lead tracking and quality assurance.
  • Proficiency in competitor research tools, especially across SemRush and SpyFu.
  • Exposure to Salesforce would be highly desirable.

**What We Offer**

This is a hybrid role with good flexibility around being in the Central Glasgow offices, which have been fully renovated to an incredible standard. Salary for this position is dependent on experience, but in the region of £60,000 base, plus extensive package.