Content and Social Media Strategist

3 weeks ago

Northwich, Cheshire, United Kingdom ASM Technologies Limited Full time

Job Overview
The Social Media and Content Manager will be responsible for developing and executing a content strategy that enhances our brand awareness, strengthens relationships with key decision-makers, and drives business growth within our target audience. You will create, manage, and optimise content across various channels, positioning our company as a thought leader while engaging potential clients and partners. The role demands a strong focus on audience engagement, lead generation, and storytelling to communicate our value proposition effectively.

Key Responsibilities

  • Develop and implement a robust social media and content plan to drive brand awareness, audience engagement, and lead generation within our B2B market.
  • Create compelling, high-quality content (blogs, white papers, case studies, videos, infographics, etc.) that resonates with business leaders and decision-makers in our target sectors.
  • Manage the company's social media presence on LinkedIn, Twitter, and other relevant platforms, ensuring consistent messaging that appeals to key stakeholders.
  • Collaborate with internal teams (sales, product, and customer success) to identify content opportunities that align with business objectives and market trends.
  • Work closely with marketing to optimise content for lead generation, ensuring it attracts, nurtures, and converts prospects.
  • Monitor and analyse social media and content performance metrics to optimise plans and drive continuous improvement in audience engagement.
  • Engage with industry influencers, partners, and thought leaders through social media to increase our brand's visibility and credibility.
  • Manage and execute social media advertising campaigns to grow our audience and drive conversions, particularly on LinkedIn.
  • Stay current on industry trends, competitor activities, and emerging platforms to ensure our social media strategy remains innovative and competitive.
  • Ensure content is SEO-optimised to boost organic traffic and improve search engine rankings.

Requirements

  • 3+ years of experience in B2B social media management and content creation.
  • Proven ability to create content that drives engagement, leads, and business growth. Strong understanding of B2B marketing, audience segmentation, and buyer personas.
  • Excellent writing, editing, and storytelling skills, with the ability to simplify complex ideas into clear, impactful content.
  • Hands-on experience managing social media platforms (especially LinkedIn) and content management tools.
  • Strong analytical skills, with the ability to interpret data and make informed recommendations for improving content and social media strategies.
  • Familiarity with SEO, keyword research, and content optimisation.
  • Experience with social media advertising, particularly LinkedIn Ads, is a plus.
  • Ability to manage multiple projects and collaborate effectively with cross-functional teams.

What We Offer

  • A fast-paced and fun working environment.
  • A place where you can learn and your opinion is valued.
  • Workplace pension after 3 months service.
  • WPA Health Cashplan after 3 months service.
  • 25 days holiday (excluding bank holidays).
  • Access to Salary Extras retail discounts.
  • EAP, financial and wellbeing support.
  • Free on-site parking at Cheshire office.
  • Training and development.

Job Types: Full-time, Permanent

Benefits:

  • Company events
  • Free parking
  • Health & wellbeing programme
  • On-site parking
  • Paid volunteer time
  • Work from home

Schedule:

  • Monday to Friday

Application question(s):

  • What are your salary expectations?
  • As part of your training period in the role if you are successful, you will be expected to attend the office in Northwich, Cheshire five days per week are you able to do this?
  • Do you require any reasonable adjustments to this recruitment process?
  • If you are offered the role your offer will be subject to you a BPSS check, do you have any concerns relating to this check?
  • Are you legally entitled to work in the UK and can you provide proof when required?

Work Location: In person

Application deadline: 08/11/2024
Expected start date: 06/01/2025

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