Email and CRM Strategist

2 weeks ago


London, Greater London, United Kingdom Reach PLC. Full time
Job Summary

We are seeking a Senior Email and SMS Specialist to join our team at Reach PLC. The successful candidate will play a crucial role in driving the growth and success of our businesses by developing and executing effective email & SMS marketing campaigns, devising CRM strategies, and driving customer engagement, retention, and revenue.

Responsibilities
  • Develop and implement email and SMS marketing strategies that drive user acquisition, engagement, sales conversion, and customer loyalty.
  • Plan, execute, and optimize high-impact email and SMS campaigns that convert leads into loyal customers and maximize ROI.
  • Leverage our CRM system (Klaviyo) to enhance customer segmentation and personalization, ensuring targeted campaigns that drive repeat purchases and revenue.
  • Analyze campaign performance using data analytics, focusing on metrics such as revenue per email/SMS, conversion rates, open rates, deliverability, and implementing A/B testing protocols to refine campaign elements continually.
Requirements and Qualifications
  • At least 3 years of experience in email marketing and CRM management with a proven track record of driving revenue growth in an ecommerce setting.
  • Proficiency in using Klaviyo for email marketing.
  • Strong analytical abilities with a focus on translating data insights into actionable revenue-generating strategies.
  • Excellent written and verbal communication skills.
  • Detail-oriented with strong organizational skills.

The estimated salary for this role is around £55,000 - £75,000 per annum, depending on experience. We also offer a range of benefits, including career opportunities, pension scheme, holiday entitlement, and enhanced family leave.



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