Content Development Manager
1 day ago
We are seeking a Marketing and Communications Co-ordinator to join our team at CV-Library.
Main Responsibilities- Strategic Planning and Branding
- Develop and execute comprehensive marketing strategies, aligned with business objectives.
- Ensure branding consistency across all channels, including digital platforms, staff uniforms, and company signage.
- Collaborate with the website development team to create, update, and optimise website content for all areas of the business.
- Content Creation and Management
- Create and manage digital and print marketing materials, including brochures, business cards, event stands, and presentations tailored to specific audiences.
- Write blog posts covering topics such as services, industry trends, and sustainability efforts.
- Work closely with a film production company to create compelling promotional content.
- Digital and Social Media Marketing
- Manage social media platforms, scheduling posts, creating content, and analysing performance metrics.
- Manage internal communication channels, designing surveys, and sharing company news.
- Oversee digital campaigns, including email marketing for events, conferences, and follow-ups from inquiries.
- Event Management and Coordination
- Organise company participation in events, ensuring optimal brand exposure.
- Plan and execute employee and charity events to foster internal engagement and community goodwill.
- Sustainability and ESG Communication
- Communicate the company's journey toward achieving net zero and Environmental, Social, and Governance (ESG) initiatives.
- Coordinate branding and messaging for business involvement with the UN Global Compact, ensuring alignment with sustainability goals.
- Customer and Community Engagement
- Work closely with the Account Manager to develop strategies to retain and expand the customer base.
- Respond to website inquiries promptly and professionally.
- Research and Recognition
- Conduct market research to identify trends, customer preferences, and competitive analysis.
- Collaboration and Policy Development
- Partner with senior leadership to align marketing campaigns with overarching business goals.
- Assist in policy development, including crafting and refining internal documents.
- Exceptional organisational and multitasking abilities to manage diverse projects and deadlines.
- Strong communication skills, including copywriting, email communication, and content creation.
- Proficiency in digital marketing tools and platforms, including social media management and SEO.
- Creative flair with an eye for design, ensuring all branding materials meet high-quality standards.
Job Title: Marketing and Communications Co-ordinator
Company: CV-Library
Location: Glasgow, Lanarkshire
Estimated Salary: £38,000 per annum
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