Content Development Manager

1 day ago


Glasgow, Glasgow City, United Kingdom CV-Library Full time
Marketing and Communications Role

We are seeking a Marketing and Communications Co-ordinator to join our team at CV-Library.

Main Responsibilities
  1. Strategic Planning and Branding
    1. Develop and execute comprehensive marketing strategies, aligned with business objectives.
    2. Ensure branding consistency across all channels, including digital platforms, staff uniforms, and company signage.
    3. Collaborate with the website development team to create, update, and optimise website content for all areas of the business.
  2. Content Creation and Management
    1. Create and manage digital and print marketing materials, including brochures, business cards, event stands, and presentations tailored to specific audiences.
    2. Write blog posts covering topics such as services, industry trends, and sustainability efforts.
    3. Work closely with a film production company to create compelling promotional content.
  3. Digital and Social Media Marketing
    1. Manage social media platforms, scheduling posts, creating content, and analysing performance metrics.
    2. Manage internal communication channels, designing surveys, and sharing company news.
    3. Oversee digital campaigns, including email marketing for events, conferences, and follow-ups from inquiries.
  4. Event Management and Coordination
    1. Organise company participation in events, ensuring optimal brand exposure.
    2. Plan and execute employee and charity events to foster internal engagement and community goodwill.
  5. Sustainability and ESG Communication
    1. Communicate the company's journey toward achieving net zero and Environmental, Social, and Governance (ESG) initiatives.
    2. Coordinate branding and messaging for business involvement with the UN Global Compact, ensuring alignment with sustainability goals.
  6. Customer and Community Engagement
    1. Work closely with the Account Manager to develop strategies to retain and expand the customer base.
    2. Respond to website inquiries promptly and professionally.
  7. Research and Recognition
    1. Conduct market research to identify trends, customer preferences, and competitive analysis.
  8. Collaboration and Policy Development
    1. Partner with senior leadership to align marketing campaigns with overarching business goals.
    2. Assist in policy development, including crafting and refining internal documents.
Key Qualifications and Skills
  • Exceptional organisational and multitasking abilities to manage diverse projects and deadlines.
  • Strong communication skills, including copywriting, email communication, and content creation.
  • Proficiency in digital marketing tools and platforms, including social media management and SEO.
  • Creative flair with an eye for design, ensuring all branding materials meet high-quality standards.
Job Details

Job Title: Marketing and Communications Co-ordinator

Company: CV-Library

Location: Glasgow, Lanarkshire

Estimated Salary: £38,000 per annum



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