Commercial Transformation Lead
1 month ago
Britvic is embarking on a Mission 2025, which includes expanding the Flavour Concentrates category by accessing water occasions. As the Marketing Controller for Flavouring Billions of Water Occasions (FBWO), you will play a critical role in delivering this transformational growth. Your vision will shape the future of the FBWO category, and you will be responsible for defining the opportunity and setting out a roadmap to deliver growth.
You will lead an FBWO Squad, setting and leading the strategy to bring key initiatives to market. Working closely with the Britvic Executive team and Marketing Directors, you will drive behaviour change with consumers and develop plans supported by customers. Your expertise will be essential in identifying transformational opportunities to expand the flavouring of water with key groups, delivering step-change thinking to the market, and ensuring key growth initiatives land in the Business Unit Annual Operating Plans (AOPs).
Key Responsibilities:- Define opportunities across key markets to accelerate the growth of the Flavour Concentrates category by accessing more water occasions.
- Use Agile Test & Learn Principles to launch innovation or initiatives, getting to market quickly and learning from the results.
- Coordinate in-market tests with business units and cross-functional teams, and monitor the success of these tests.
- Build relationships with external partners, such as agencies and freelancers, to achieve your goals.
- Manage performance metrics and accountability.
- A creative thinker with an entrepreneurial mindset and a track record of leading new transformational thinking and launching new products in the FMCG industry.
- Experience working with consumer insights and data, with a preference for experience within the Food and Beverage industry.
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Commercial Transformation Lead
4 weeks ago
Hemel Hempstead, Hertfordshire, United Kingdom Britvic Full timeAbout the Role:Britvic is embarking on a Mission 2025, which includes expanding the Flavour Concentrates category by accessing water occasions. As the Marketing Controller for Flavouring Billions of Water Occasions (FBWO), you will play a critical role in delivering this transformational growth. Your vision will shape the future of the FBWO category,...
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Commercial Transformation Lead
4 weeks ago
Hemel Hempstead, Hertfordshire, United Kingdom Britvic Full timeAbout the Role:Britvic is embarking on a Mission 2025, which includes expanding the Flavour Concentrates category by accessing water occasions. As the Marketing Controller for Flavouring Billions of Water Occasions (FBWO), you will play a critical role in delivering this transformational growth. Your vision will shape the future of the FBWO category,...
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Commercial Director
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