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Commercial Transformation Lead

4 weeks ago

Hemel Hempstead, Hertfordshire, United Kingdom Britvic Full time
About the Role:

Britvic is embarking on a Mission 2025, which includes expanding the Flavour Concentrates category by accessing water occasions. As the Marketing Controller for Flavouring Billions of Water Occasions (FBWO), you will play a critical role in delivering this transformational growth. Your vision will shape the future of the FBWO category, defining opportunities and setting a roadmap for success.

Key Responsibilities:
  • Identify and capitalize on transformational opportunities to expand the flavouring of water across key markets, leveraging consumer insights and cultural understanding.
  • Develop and execute step-change thinking to launch innovation and initiatives, using agile test and learn principles to drive growth.
  • Ensure key growth initiatives are integrated into Business Unit Annual Operating Plans (AOPs) and brought to life across the commercial function, fostering cross-functional engagement and inspiring delivery.
  • Build relationships with external partners, including agencies, freelancers, and partnerships, to achieve goals and results.
  • Manage performance metrics and accountability.
Requirements:
  • A creative thinker with an entrepreneurial mindset and a track record of leading new transformational thinking and launching new products in the FMCG industry.
  • Experience working with consumer insights and data, with a preference for experience within the Food and Beverage industry.