Insight Driven Marketing Manager

1 week ago

Farringdon, Greater London, United Kingdom Kurt Geiger Full time
About the Job

We are seeking a highly skilled customer data analyst to join our team at Kurt Geiger, a leading footwear and accessories brand. The successful applicant will have experience in customer segmentation, data analysis, and data visualization, and will be responsible for developing and maintaining regular reports and dashboards to track key customer metrics.

Responsibilities
  • Data Collection & Management:
    • Utilise customer data from multiple sources (CRM systems, transactional databases, web analytics, etc.) through mParticle and Snowflake our core Customer Data Profile Warehouse.
    • Ensure the accuracy, consistency, and integrity of data used for analysis
  • Customer Insights & Analysis:
    • Analyse customer data to identify trends, behaviours, and preferences that inform business strategy.
    • Own the Segmentation of the customer base based on demographics, purchase patterns, and behaviour to improve targeting and personalization strategies across un-paid & paid marketing channels.
    • Perform cohort analysis, churn analysis, and lifetime value modelling (as examples) to assess customer retention and growth.
  • Reporting & Visualization:
    • Create and maintain regular reports and dashboards to track key customer metrics such as acquisition, retention, and satisfaction.
    • Use data visualization tools (e.g., Power BI, Tableau, etc.) to present findings in a clear and actionable manner for stakeholders.
    • Provide ad-hoc analysis and reporting to support decision-making across departments.
  • Collaboration & Stakeholder Engagement:
    • Work closely with marketing, product, and sales teams to understand their data needs and provide insights to guide decision-making.
    • Support the development of customer-focused strategies through data-driven insights and recommendations.
Requirements
  • Previous experience in customer segmentation, with a focus on customer / marketing data.
  • Experience working with CRM, CDP, analytics platforms, and data visualization tools (e.g., Google Analytics, Tableau, Power BI, SQL).
  • Familiarity with customer segmentation, predictive modelling, and other statistical techniques.
  • Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
  • Ability to work with large datasets and perform advanced statistical analysis.
  • Excellent attention to detail and the ability to ensure data accuracy.
  • Strong written and verbal communication skills, with the ability to present data findings in a clear and compelling way.
  • Ability to work cross-functionally and engage with stakeholders at all levels.

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