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Brand Manager
2 months ago
About Aymes International:
Aymes International is a leading company in the health and wellbeing space, dedicated to delivering innovative solutions to our customers.
Job Summary:
We are seeking a highly skilled Brand Manager to join our team and drive the successful launch and growth of a new brand. As a key member of our marketing team, you will be responsible for crafting and executing a compelling brand strategy that positions our products at the forefront of the industry.
Key Responsibilities:
- Brand Strategy Development: Develop and implement a comprehensive brand strategy, including brand guidelines, key messaging, and go-to-market plans, to ensure alignment with our company's overall vision.
- Digital Marketing Leadership: Formulate and execute digital marketing strategies that elevate brand visibility, drive customer engagement, and support e-commerce initiatives, leveraging our company's digital presence to reach a wider audience.
- Cross-Functional Collaboration: Foster strong partnerships with internal teams, external agencies, and stakeholders to ensure cohesive brand execution and campaign success, driving business growth and revenue.
- Campaign Management: Oversee all aspects of brand campaigns, ensuring timely delivery, budget adherence, and alignment with strategic goals, to maximize ROI and drive business results.
- Innovation Partnership: Collaborate with our Innovation team to bring new products to market, ensuring they align with brand strategy and consumer needs, and driving business growth through innovation.
- Stakeholder Engagement: Engage with key stakeholders, both internal and external, to ensure alignment on brand objectives, gather feedback, and foster collaboration across the organization, driving business success.
- Content Management: Manage and optimize website content for accuracy, relevance, and exceptional user experience, ensuring our brand messaging resonates with our target audience.
- Market Response & Adaptation: Proactively utilize market insights and data trends to respond to competitive actions or shifts in market dynamics, ensuring our brand remains competitive and relevant.
- Performance Monitoring: Assess and report the performance of all marketing activities against KPIs, providing actionable insights and measuring ROI, to inform business decisions and drive growth.
- Collateral Development: Create compelling branded collateral and sales materials that resonate with target audiences, driving business results through effective marketing.
- Commercial Oversight: Stay closely connected to financial performance, monitor budgets, and manage the portfolio's P&L, ensuring business growth and profitability.
Qualifications & Experience:
- Educational Background: Bachelor's degree in Marketing, Communications, or a related field.
- Brand Management Expertise: Proven experience in brand management, preferably within the healthcare or wellbeing sectors.
- Digital & E-Commerce Proficiency: Strong knowledge and hands-on experience with digital marketing and e-commerce strategies.
- Data-Driven Decision Making: Strong analytical skills focusing on data-driven decision-making and commercial acumen.
