Brand Strategy Manager

4 weeks ago


Leek, Staffordshire, United Kingdom Michael Page (UK) Full time
About the Role

We are seeking a highly skilled Brand Manager to join our team at Michael Page (UK). As a key member of our marketing team, you will be responsible for developing and implementing our brand strategy across all consumer touchpoints.

Key Responsibilities
  • Develop and execute annual brand plans, including strategy, objectives, and execution recommendations.
  • Embed our new global brand positioning and look and feel across all consumer touchpoints, ensuring "best in class" design principles and on-time launch execution.
  • Develop and manage 360-degree marketing campaigns, including digital, shopper/in-store, and VOD, working closely with our global creative agency.
  • Lead go-to-market strategies for new product launches, including pricing, promotion, packaging, distribution, and communication plans.
  • Analyse and interpret data on the brand, market, competitors, industry, and consumer insights to identify opportunities and threats.
  • Line manage our Assistant Brand Manager and support our shared global resource of Social Media Manager.
Requirements
  • Strong understanding of FMCG market dynamics and consumer behavior.
  • Experience in comms creative development with execution across in-store/shopper, digital, and social.
  • Ability to lead and motivate a team, manage multiple projects, and work under tight deadlines.
What We Offer

We offer a competitive salary up to 75k, hybrid working, and a 12-month contract.



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