Performance Marketing Executive

3 weeks ago

London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

About This Opportunity

We're looking for a talented Paid Media Executive to join our team in London. As a key member of our team, you'll be responsible for planning, executing, and optimizing campaigns across paid search (PPC) and paid social channels.

With a minimum of 1-2 years' experience in paid media, ideally within an agency setting, you'll possess strong analytical skills with experience in interpreting data and deriving actionable insights. Excellent communication skills, with the ability to present insights clearly and confidently to clients and team members, are essential.

The salary for this role is approximately £45,000 - £60,000 per annum, depending on experience. Our vibrant office culture, with regular team events and socials, makes this an attractive opportunity for those looking to grow their career in a supportive and innovative environment.

Key Responsibilities:

  • Campaign Management: Plan, launch, and manage paid search and paid social campaigns across platforms (e.g., Google Ads, Facebook Ads, Instagram, TikTok, LinkedIn) to achieve KPIs.
  • Optimization: Monitor and optimize campaigns daily, including keyword management, bid adjustments, audience segmentation, and creative testing to maximize return on ad spend (ROAS).
  • Analysis & Reporting: Track, analyze, and report on campaign performance, providing actionable insights to enhance future campaigns.
  • Budget Management: Oversee campaign budgets, making informed decisions to maximize performance while meeting financial targets.
  • Creative Collaboration: Work closely with the creative team to develop engaging ad copy, visuals, and other assets that align with campaign goals and brand guidelines.
  • Client Communication: Collaborate with Account Managers to update clients on campaign progress, discuss strategy, and address any adjustments needed.
  • Industry Trends & Best Practices: Stay updated on digital marketing trends, platform updates, and emerging tools to continually enhance campaign performance and bring innovative solutions to clients.

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