Digital Marketing Analyst

4 weeks ago

London, Greater London, United Kingdom Frasers Group Full time
Job Title: Digital Marketing Analyst

At Frasers Group, we're redefining the retail landscape through innovative digital solutions and immersive store experiences. As a key player in our digital analytics function, you'll work closely with the marketing team and wider digital functions to drive data-driven decision making across our digital marketing channels.

Key Responsibilities:
  • Develop and implement measurement frameworks to assess the effectiveness of our marketing activations.
  • Collaborate with data engineering to prioritize data models that meet our marketing analytics needs.
  • Work closely with the experimentation team to measure the impact of our marketing strategies using causal inference methodologies.
  • Provide data-driven insights to inform marketing decisions and optimize campaign performance.
  • Build strong relationships with key stakeholders across marketing, trading, and digital functions to ensure seamless collaboration.
Requirements:
  • Proficiency in SQL and R/Python programming languages.
  • Extensive experience in digital marketing analytics, preferably in an e-commerce or retail environment.
  • Strong understanding of digital marketing analytics concepts, including customer data platforms and attribution modeling.
  • Ability to work autonomously and build strong relationships with key stakeholders.
What We Offer:

At Frasers Group, we're committed to supporting our employees' physical, financial, and mental wellbeing. Our benefits package includes:

  • Retail Reconnect: Spend two days in one of our stores or the Warehouse to gain insights into our business and customers.
  • Frasers Fit: Free gym classes and discounted memberships to our clubs.
  • Retail Trust: Access to a 24-hour wellbeing helpline, wellness hub, counselling, and financial/legal support.

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