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Data and Communications Specialist
2 months ago
We are seeking a skilled Marketing and Communications Manager to join our professional and driven Communications and Engagement team at the UK Data Archive, lead partner of the UK Data Service.
As a critical part of our team, you will work closely across our teams to manage, deliver and evaluate effective integrated marketing campaigns and multi-channel communications in a well-established and critical part of the UK's research infrastructure.
You will have joint responsibility for the Communications and Engagement team, working closely with our teams to provide the most appropriate communications for the UK Data Service – supporting and driving communications for internal and external stakeholders.
Key responsibilities include:
- Developing and implementing effective marketing strategies to strengthen our brand within a competitive research data environment.
- Conducting market research, market data analysis and evaluation to inform our communications and marketing activities.
- Creating strategies to enhance our brand and reputation through PR and thought-leadership initiatives, working closely across partner organisations and external stakeholders.
- Developing innovative strategies and campaigns to support the data access, training and collections development teams.
- Managing and evaluating service delivery, communications and marketing activities to feed into strategic plans and continual improvement activities.
We are looking for an individual with strong written and editorial skills, experience in CRM development, and a digital understanding that embraces current best-practice communication techniques, channels and devices, accessibility and GDPR legislation.
This is an exciting opportunity to join our team and contribute to the success of the UK Data Archive and the UK Data Service.
