Construction Marketing Specialist
7 days ago
Buildots is a cutting-edge AI SaaS Construction Analytics platform revolutionizing the construction industry by harnessing advanced analytics, AI, and Computer Vision. This innovative approach seamlessly transforms traditional construction sites into digital environments, empowering data-driven insights and predictive analytics to optimize time and minimize costs.
The platform has gained widespread adoption among leading construction industry players and large corporations across 10 countries, significantly enhancing project efficiencies and delivering substantial value to clients. Backed by an exceptional team of investors comprising top VCs and construction industry leaders, Buildots continues to shape the future of construction technology.
About the RoleWe're seeking a highly skilled Product Marketing Lead to join our rapidly growing marketing team. As a key member, you'll be responsible for distilling complex technical product capabilities into compelling narratives that drive product awareness, new sales, and adoption.
In this role, you'll work closely with the Product team to gain in-depth understanding of the product, its applications, and buyer personas. You'll also collaborate with the broader Go-to-Market team (Sales, Account Management, and Customer Success) to develop effective content strategies, train them on new product features, and provide valuable collateral support.
Main Responsibilities:- Develop and execute product marketing strategies aligned with company objectives and the overall marketing strategy.
- Collaborate with cross-functional teams to drive product success through positioning, messaging, and go-to-market strategies.
- Create compelling narratives and differentiation strategies to stand out in the market.
- Design high-quality sales enablement materials, including case studies, battle cards, presentations, and one-pagers.
- Promote product-based video content in partnership with other team members and freelancers.
- Engage with customers to create customer stories and facilitate webinars and conference sessions.
- Lead the implementation of go-to-market plans for new product launches and feature releases.
- Collaborate with sales teams and sales enablement to formulate and execute sales training programs.
- Provide subject matter expertise on the platform to internal teams.
- Monitor industry trends and customer needs to inform product development and marketing initiatives.
- Track performance KPIs to measure success.
- At least 4 years of experience in product marketing.
- Hands-on experience in developing high-quality marketing materials for B2B SaaS scale-up tech companies.
- Strategic thinking to transform technological features into a clear business proposition.
- A self-starter who can work effectively in a fast-paced environment.
- A creative storyteller who can craft succinct, relevant, innovative, and clear messages.
- Tech-savviness and enthusiasm for disruptive technologies.
- Number crunching skills.
- Experience in the construction tech or B2B analytics SaaS sector is an advantage.
- Bachelor's degree or higher in exact sciences, marketing, or business.
- An exact sciences background is an advantage.
Salary: $120,000 - $150,000 per annum.
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