Digital Marketing Manager

3 weeks ago


Swindon, Swindon, United Kingdom Macfarlane Packaging Full time £35,000 - £40,000
Job Description:

A competitive salary of £35,000-£40,000 per annum is offered for this exciting opportunity.

This role involves developing and executing comprehensive marketing strategies across multiple brands and business entities. Key responsibilities include generating ideas and plans, travelling to various sites in the UK to liaise with stakeholders, researching and creating website content, creating supporting literature, planning automated email follow-ups, ensuring SEO optimisation, conducting keyword research, engaging with key stakeholders, managing social media, creating video content, photography, internal communications, collaborating with the wider Group marketing team, managing web activity, event planning, and ensuring brand consistency.

The ideal candidate will have a strong background in marketing, preferably from a B2B perspective, with experience in content creation, copywriting, digital marketing, SEO, Google Analytics, and email sending tools or marketing automation platforms. They will be able to think strategically, develop effective marketing plans and campaigns, analyse data and metrics, measure campaign effectiveness, and make data-driven decisions. Experience with WordPress CMS, Adobe Creative Suite, and Microsoft Office 365 would be advantageous.

A generous annual bonus scheme, 23 days' annual leave plus public holidays, long service awards, contributory pension scheme, free on-site parking, and Employee Assistance Program are among the benefits offered to successful candidates.


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