Digital Marketing and Brand Manager

4 days ago


Swindon, Swindon, United Kingdom Macfarlane Packaging Full time
About the Role

We are seeking a highly skilled Senior Marketing Executive to join our team in Cricklade, Swindon. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing plans that enhance our brand presence and drive business success.

Job Description

In this role, you will work closely with our Marketing Manager to design and implement marketing campaigns that engage our target audience and generate new business opportunities. You will create and manage engaging content across various channels, including social media, email marketing, and our website.

Your ability to think strategically and analyze data to measure campaign effectiveness will be essential in driving business growth and improving customer engagement. You will also be responsible for collaborating with our sales teams to develop targeted marketing strategies that drive business results.

Key Responsibilities
  • Develop and execute comprehensive marketing plans to achieve business objectives.
  • Create and manage engaging content across multiple channels, including social media, email marketing, and our website.
  • Collaborate with our Marketing Manager to design and implement marketing campaigns that drive business growth and improve customer engagement.
  • Analyze data to measure campaign effectiveness and make data-driven decisions to optimize marketing strategies.
Requirements
  • Strong understanding of B2B marketing principles and digital marketing tools.
  • Excellent content creation skills, including writing, editing, and designing.
  • Ability to think strategically and analyze data to measure campaign effectiveness.
  • Experience working in a fast-paced marketing environment.
What We Offer
  • A competitive salary of £35,000-£40,000 per annum, plus bonus and other benefits.
  • Ongoing training and development opportunities to enhance your marketing skills.
  • A dynamic and supportive team environment that encourages collaboration and innovation.

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