Data-Driven Marketing Lead

1 week ago


Glasgow, Glasgow City, United Kingdom Change Digital - Digital & Tech Recruitment Full time
Key Responsibilities

The Data-Driven Marketing Lead will be responsible for creating innovative customer campaign journeys using identified opportunities, focusing on dynamic content suitable for the target audience and optimisation to drive continuous improvements to maximise ROI.

This involves developing strategies to support each segment's onboarding and renewal journeys, incorporating engagement activities into the core business strategy, and evaluating all campaigns to ensure they are data-driven.

The successful candidate will also lead the evaluation of all activity to demonstrate value to the business, collaborate with various departments, and implement processes to size opportunities and embed tracking and measurement of KPIs.

Able to work collaboratively and constructively with cross-functional stakeholders to influence change in a rapidly evolving business, the ideal candidate will have excellent written and verbal communication skills, with a strong interpersonal approach.

The estimated salary for this role is up to £350 per day.



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