Search Engine Optimization and Paid Advertising Professional
3 weeks ago
About the Opportunity
We are seeking a talented Digital Marketing Executive (PPC / SEO) to join our team. As part of this role, you'll have the opportunity to drive digital content for the firm, working closely with the Head of Marketing and wider marketing team. Your responsibilities will include managing social media channels, developing and executing on-page and off-page SEO strategies, and optimizing PPC campaigns.
Responsibilities
- Update the firm's websites using SEM Rush as a SEO tool.
- Develop and execute on-page and off-page SEO strategies to improve search engine rankings and drive organic traffic.
- Manage and optimize PPC campaigns on Google Ads and Bing to maximize ROI.
- Work with Meta, YouTube, and TikTok Ads to expand reach and engagement.
- Manage content including social channels and websites.
- Produce weekly and monthly stat reports to demonstrate the impact of digital communications.
- Support our recruitment team with digital marketing campaigns.
- Creation of graphics and imagery using systems such as Adobe Photoshop, InDesign or Canva.
- Manage and maintain the contact database on HubSpot.
- Set up and maintain our events and conversion points on GA4.
- Work with the head of marketing to produce and maintain the firms data strategy.
Requirements
- Proven experience in on-page and off-page SEO, with a track record of successful optimization.
- Strong PPC experience with Google Ads and Bing Ads.
- Familiarity with Meta, YouTube, and TikTok Ads is a plus.
- Creative storyteller with written and visual communication skills, able to draft a range of engaging content.
- Basic design skills using programmes such as Canva, Adobe Photoshop or InDesign.
- Excellent listening skills with a proactive, problem-solving approach.
- Strong IT skills and confident using digital systems and software including Microsoft PowerPoint, Excel, SharePoint and HubSpot.
Compensation Package
We offer a competitive salary (£50,000 - £70,000 per annum), plus a comprehensive benefits package.
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