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CRM Data Strategy Director

2 months ago

Cheltenham, Gloucestershire, United Kingdom Zachary Daniels Recruitment Full time
Senior CRM Data & Planning Manager - Retail Brand

**About the Role**

Zachary Daniels Recruitment is proud to represent an established, inclusive, and sustainable retail brand as they seek a senior CRM and data professional to join their in-house team. The retail brand has a fantastic reputation and company culture, with a strong presence in-store and online.

**Key Responsibilities**

  • Develop and implement a comprehensive customer strategy to drive database growth and retention.
  • Own the customer journey in the Bloomreach CDP and across all customer touchpoints.
  • Collaborate with the Brand Marketing team to ensure optimal brand execution.
  • Manage customer database and CRM activities, including effective stakeholder management and reporting.
  • Drive retention and loyalty scheme growth, and manage key performance indicators such as CAC, CLTV, and ATV growth rates.

**Requirements**

  • Proven experience in CRM and data analysis, with expertise in SQL and customer data platforms.
  • Strong stakeholder management and reporting skills.
  • Ability to work in a fast-paced environment and drive results-oriented initiatives.
  • Knowledge of Bloomreach is an advantage, but not essential.
  • Self-starter and self-driven, with a strong drive for test and learn.

**What We Offer**

Zachary Daniels Recruitment is a specialist recruitment agency, and we are committed to providing a high-quality service to our clients and candidates. We look forward to receiving your application.