Performance Marketing Lead
3 days ago
**Role Overview:**
We are looking for a Performance Marketing Lead to join our team and drive the success of our paid marketing campaigns.
The successful candidate will have a strong background in PPC, excellent analytical skills, and the ability to communicate complex ideas to stakeholders.
Key Responsibilities:
- Monitor campaign performance, analyse key performance indicators and deliver reports on the effectiveness of paid campaigns.
- Leverage analytics tools (Google Analytics, Lookerstudio reports) to assess the impact of PPC and recommend improvements.
- Manage and optimise targeting and bidding strategies to maximise ROI.
Requirements:
- Bachelor's degree in Marketing, Business, Math or related field.
- 5+ years of experience in PPC.
- Proven track record of managing large scale PPC campaigns with a focus on analytics and ROI.
- Proficiency in Google Ads, Bing Ads and Google Analytics.
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