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Digital Experience Manager
2 months ago
{"title": "Digital Experience Manager", "description": "Drive consumer engagement and conversion through exceptional digital experiences.
As a Digital Experience Manager at The ONE Group Ltd, you will be responsible for facilitating exceptional digital experiences for our great B2C brand.
Key Responsibilities:
\u2022 Understand and leverage the consumer journey from first click through all digital and physical touch points and develop methods to increase conversion rates.
\u2022 Drive consumer growth through digital channels, in line with targets, including acquisition, conversion and retention and delivering incremental website revenue.
\u2022 Enhance the website and 3rd party platforms (e.g Amazon), liaising with external suppliers, agencies and other departments.
\u2022 Use data and analytics to enhance performance, and maximise results.
\u2022 Improve key metrics such as CPA, ROAS, AOV, CTR, ATC.
\u2022 Ensure the website connects with other systems efficiently and identify areas for improvement.
\u2022 Work closely with the PR and comms team to ensure campaigns align
\u2022 Complement SEO work with targeted paid activity through PPC and display advertising, avoiding the acquisition of customers who are already buying through other channels.
\u2022 Increase the consumer database and develop mechanics to encourage consumers to sign up.
\u2022 Manage the email marketing process, including planning, briefing, amendments, testing, sign off and deployment, improving engagement and conversion.
\u2022 Brief design team as needed for graphics and other digital assets.
\u2022 Regularly report on performance against targets and opportunities for growth including web stats and other market data.
\u2022 Acquire and present insight into e-commerce and digital marketing trends, keeping abreast of new and emerging strategies.
\u2022 Competitor analysis where required, sharing details internally of other brand's digital activity.
Requirements:
\u2022 Previous ecommerce experience working within a B2C product led function.
\u2022 Experience working with the Amazon platform and Shopify.
\u2022 Demonstrable success in implementing digital marketing concepts, paid and organic social media management and best practices.
\u2022 An understanding of SEO and PPC and how to report on performance using Google tools.
\u2022 Experience working with email marketing tools and CMS systems e.g Hubspot, Klaviyo", "lang_code": "en"}
