Digital Marketing Specialist

23 hours ago


Liverpool, Liverpool, United Kingdom Forward Role Careers Full time
Digital Marketing Specialist

Salary up to £55,000 per annum.

The Role:

We are seeking a highly skilled Digital Marketing Specialist to join our team at Forward Role Careers. As a Digital Marketing Specialist, you will be responsible for planning, executing, and managing paid media campaigns across Google, Bing, and Criteo.

Your Key Responsibilities:
  • Campaign Management: Plan and execute paid search, shopping, display, remarketing, and video campaigns to drive business growth.
  • Budget Strategy: Develop and implement budget strategies to maximise ROI across global markets.
  • Optimisation: Continuously refine campaigns to improve Return on Ad Spend (ROAS) and key metrics.
  • Analytics: Analyse performance data to uncover insights and inform campaign strategies.
  • Innovation: Stay ahead of industry trends and explore new digital marketing opportunities.
  • Testing: Run A/B tests and other experiments to optimise campaign efficiency.
Requirements:

To succeed in this role, you will need:

  • Proven experience in digital marketing, preferably within the Retail/Fashion industry.
  • Excellent analytical and problem-solving skills.
  • Strong communication and project management skills.
  • Able to work independently and as part of a team.
What We Offer:

We offer a competitive salary, excellent benefits package, and the opportunity to work with a dynamic and innovative brand.



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