Digital Marketing Specialist
23 hours ago
Salary up to £55,000 per annum.
The Role:We are seeking a highly skilled Digital Marketing Specialist to join our team at Forward Role Careers. As a Digital Marketing Specialist, you will be responsible for planning, executing, and managing paid media campaigns across Google, Bing, and Criteo.
Your Key Responsibilities:- Campaign Management: Plan and execute paid search, shopping, display, remarketing, and video campaigns to drive business growth.
- Budget Strategy: Develop and implement budget strategies to maximise ROI across global markets.
- Optimisation: Continuously refine campaigns to improve Return on Ad Spend (ROAS) and key metrics.
- Analytics: Analyse performance data to uncover insights and inform campaign strategies.
- Innovation: Stay ahead of industry trends and explore new digital marketing opportunities.
- Testing: Run A/B tests and other experiments to optimise campaign efficiency.
To succeed in this role, you will need:
- Proven experience in digital marketing, preferably within the Retail/Fashion industry.
- Excellent analytical and problem-solving skills.
- Strong communication and project management skills.
- Able to work independently and as part of a team.
We offer a competitive salary, excellent benefits package, and the opportunity to work with a dynamic and innovative brand.
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