Senior Content Strategist
3 weeks ago
We are seeking a senior content strategist to develop and execute impactful content strategies in our fast-growing SaaS business.
Key Responsibilities:
- Develop and execute comprehensive content marketing plans targeting various stages of the purchasing funnel, focusing on driving organic growth and enhancing brand visibility.
- Oversee high-impact, SEO-optimized content across formats, including blogs, whitepapers, and videos, ensuring consistency and alignment with our brand messaging.
- Collaborate closely with product marketing and customer success teams on customer-focused content initiatives, fostering innovation and creative approaches to enhance the content strategy.
Brand Marketing Strategy:
- Lead top-of-funnel campaigns and social media strategies to drive organic growth, leveraging data-driven insights to inform content decisions.
- Ensure consistent brand messaging by partnering with cross-functional teams, promoting a unified brand voice across all touchpoints.
- Collaborate with the People team to define and promote the employer brand, highlighting our unique company culture and values.
Team Leadership & Development:
- Manage and mentor a creative, collaborative team, driving continuous improvement and growth through regular feedback and coaching.
- Set clear goals, monitor key performance indicators (KPIs), and ensure accountability for performance, aligning individual objectives with the company's overall vision.
- Provide opportunities for growth and development, empowering team members to take ownership of their work and contribute to strategic decision-making.
Requirements:
- Proven experience in content marketing within the technology sector (ideally SaaS), with a track record of delivering successful content campaigns.
- Leadership experience, with a proven ability to manage and motivate high-performing teams.
- Experience working for small to mid-size businesses, with a deep understanding of the challenges and opportunities facing these organizations.
Estimated salary range: $140,000 - $200,000 per year.
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