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Customer Marketing Manager EMEA

2 months ago

StainesuponThames, Surrey, United Kingdom ServiceNow Full time
Customer Marketing Manager EMEA

We are seeking a seasoned Customer Marketing Manager to join our EMEA team. As a key member of our Customer Marketing team, you will be responsible for developing and executing customer marketing strategies that drive business growth and customer engagement.

Your primary focus will be on building strong relationships with our customers and internal stakeholders to identify and create compelling customer stories that showcase the value of our solutions. You will work closely with our sales, marketing, and product teams to ensure alignment and maximize the impact of our customer marketing efforts.

Key responsibilities include:

  • Developing and executing customer marketing strategies that drive business growth and customer engagement
  • Building and maintaining strong relationships with customers and internal stakeholders
  • Identifying and creating compelling customer stories that showcase the value of our solutions
  • Collaborating with sales, marketing, and product teams to ensure alignment and maximize the impact of our customer marketing efforts
  • Managing the end-to-end process for creating customer content, including interviewing and producing impactful written and video success stories
  • Delivering against program KPIs, including publishing targeted customer stories, keynote speakers for major events, PR/AR coverage, references for key product announcements, and marketing campaigns

Qualifications:

  • 5+ years of experience in the technology industry in a customer advocacy or customer marketing role
  • Customer-first mentality, including being able to identify, craft, and articulate the value propositions of the program to customers
  • Proven track record working effectively with executive-level customers and internal stakeholders to build strong relationships and achieve outcomes
  • Experience working directly with customers of all levels
  • Demonstrated success delivering compelling customer stories—written, video, and stage, preferably with the ability to share published examples
  • Past success engaging in customer advocacy work with Global 2000 and/or Fortune 500 brands, including the ability to effectively navigate customer approvals with communications and legal
  • Experience bringing assets to completion reliably and repeatedly—using creativity and persistence when needed
  • Clear understanding of how your work aligns to marketing, sales, and communications priorities
  • Succinct and direct communicator fluent in written and spoken English
  • Highly organized and efficient with strong project management skills and operational discipline

We are an equal opportunity employer and welcome applications from diverse candidates. If you require a reasonable accommodation to complete any part of the application process, please contact us for assistance.