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Marketing Communications Specialist

2 months ago

Liverpool, Liverpool, United Kingdom Love2shop Full time
Job Title: Consumer Marketing Executive

We are seeking a talented Consumer Marketing Executive to join our team at Love2shop. As a key member of our Consumer Marketing Team, you will play a crucial role in developing and implementing integrated marketing campaigns that drive customer acquisition, retention, and lifetime value for our B2C and B2B brands.

Key Responsibilities:
  • Work closely with the Consumer Marketing Manager and wider team to develop and implement an integrated marketing communications plan for all Love2shop brands.
  • Collaborate with the Digital Team, Creative Team, and wider business to create and monitor a wide variety of integrated communications, including email, SMS, direct mail, and print.
  • Demonstrate best practice in creating compelling, on-brand, action-oriented marketing communications, considering customer lifecycle.
  • Work with the Email Developer to develop new email templates for use within Salesforce Marketing Cloud.
  • Deliver against a testing programme to constantly optimise performance.
  • Work with the wider Consumer Marketing Team to develop methods of growing database size, quality, and improved segmentation.
  • Ensure consistent application of brand guidelines and Tone of Voice across all campaigns.
Requirements:
  • Proven experience in email marketing.
  • Excellent planning, project management, organisational skills, time management, and ability to prioritise workload.
  • Confident copywriting, understanding of grammar, proofreading skills, and excellent attention to detail.
  • Proficient in use of Microsoft Office Suite and experience of Social Media platforms.
  • Relevant degree/marketing/direct marketing qualification.
  • Working knowledge of Salesforce Marketing Cloud or similar template-driven comms building platform.
What We Offer:
  • 25 days' holiday + bank holidays.
  • Company pension scheme.
  • UK health care cover.
  • Discounts with multiple retailers.
  • Fabulous kitchen space with free tea and coffee.
  • Family-friendly leave.
  • Community volunteering policy.