Loyalty and CRM Marketing Specialist

4 weeks ago

London, Greater London, United Kingdom Great Western Railway Full time
About the Role

We are seeking a highly motivated and experienced Loyalty and CRM Executive to join our Sales and Marketing team at Great Western Railway. As a key member of our team, you will play a crucial role in executing our loyalty and CRM marketing strategy, supporting customer retention, inspiring travel across our network, and enhancing the customer experience throughout their journey.

Key Responsibilities
  • Support the Senior Loyalty and CRM Manager in managing the overall programme and the delivery of supporting strategic and tactical customer communications.
  • Work with the Senior Loyalty and CRM Manager to handle daily agency relationships from creative (media, Loyalty/CRM, data targeting) to maximise ROI and grow the database.
  • Help develop campaign business cases, collaborating with the data analytics and revenue insight team.
  • Write Loyalty and CRM briefs for the agency, supporting the overall Loyalty and CRM strategy.
  • Obtain sign-off for all materials and maintain the compliance sign-off audit trail.
  • Build day-to-day relationships with Regional Marketing Managers, External Communications, Revenue, Loyalty, Social Media, Customer Experience, Retail, and Digital departments.
  • Prepare content for CRM campaigns and work with the agency to develop collateral.
  • Liaise with the agency to ensure data selection and validation, and manage the print, broadcast, and production cycles.
  • Brief customer service and fulfilment teams on new campaigns and implement campaign tracking procedures.
  • Work with the Senior Loyalty and CRM Manager to develop the correct evaluation metrics for all campaign activity.
  • Track all Loyalty and CRM campaign reporting, including preparing internal reports with findings and recommendations.
  • Resolve operational resource constraints to fulfil planned activities or add additional business-critical activities.
About You

We are looking for a highly skilled and experienced marketing professional with a proven track record of commercial success, maximising brand strength and value. You will have a strong team management experience, with the ability to confidently lead a new team and take accountability for departmental performance.

What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional development and growth. You will be working in a dynamic and supportive team environment, with a focus on delivering exceptional customer experiences.

How to Apply

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your CV and a cover letter, to [insert contact information].

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