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Brand Manager

2 months ago

Leicester, Leicester, United Kingdom Meridian Mortgages Full time
About the Role

As a key member of our marketing team, you will play a crucial role in driving our marketing strategy and delivering impactful campaigns that build awareness and create demand through relevant marketing channels. This role will have a strong focus on results, lead nurturing, and encompasses all aspects of the marketing mix.

Key Responsibilities:

  • Develop and execute comprehensive marketing plans to meet our marketing targets and objectives.
  • Lead the creation of engaging content for use across a wide range of channels, including digital marketing, blogs, websites, events, and social media.
  • Analyze the results of all marketing activity, including monitoring lead and conversion performance, and present findings and recommendations to stakeholders.
  • Manage and grow our social media presence effectively and appropriately.
  • Support on a wide range of external and internal events, including conferences, trade shows, and product launches.
  • Develop offline marketing collateral, such as leaflets, brochures, and promotional items.
  • Assist with the production of artwork, sourcing images and taglines.
  • Undertake research projects to make our marketing efforts more effective, engaging, and visually appealing.
  • Take ownership of internal communications initiatives, keeping colleagues up-to-date and delivering key communications and events in line with specified dates.
  • Lead on the delivery of our B2B marketing efforts.

Requirements:

  • 4+ years' previous experience in a marketing or similar role.
  • Impeccable written and verbal communications, with the ability to produce high-quality copy and proofread for errors.
  • A good eye for creative design.
  • Social media knowledge and experience.
  • Experience of email marketing packages (e.g. Mailchimp).
  • Experience in coordinating and running events.
  • Experience of working with data and reports.
  • Highly organized and great time management.
  • Self-motivation with a strong drive for success.
  • Interpersonal skills with the ability to build and maintain strong working relationships with stakeholders across different levels of the business.
  • Team player and passionate about working collaboratively.

Preferred Skills:

  • Financial services experience would be advantageous but is not a prerequisite.
  • Experience of working within a wider group that offers a range of products and services.
  • An understanding of wider digital channels and tools.

Benefits:

  • Competitive Salary
  • Hybrid / Flexible Working
  • Death in Service Benefit
  • Discounted Private Health Care
  • Pension Scheme
  • Rising holiday entitlement for long-term service
  • Access to training and development

Equal Opportunity Statement:

Meridian Mortgages is an Equal Opportunities Employer. The organization provides equal employment opportunities regardless of ethnic origin, gender, nationality, religion, physical ability, sexual orientation, marital status, parental status, or medical history.