Brand Management Specialist

1 month ago

Leicester, Leicester, United Kingdom Michael Page Digital Full time
{"Job Title": "Brand Manager", "Job Description": "Job Summary

We are seeking a highly skilled Brand Manager to join our team at Michael Page Digital. As a Brand Manager, you will be responsible for driving brand growth within the luxury food customer segment through strategic brand management and effective marketing and communication campaigns.

Key Responsibilities
  • Implementing marketing strategies for the brand.
  • Leading and developing effective marketing promotion and comms campaigns to both a micro and macro client base.
  • Analysing market trends and making data-driven decisions.
  • Managing the brand's budget and ensuring return on investment alongside Senior Leadership.
  • Communicating with key stakeholders and building strong relationships.
  • Managing all digital social channels including social media, email marketing and influencer management.
  • Managing external agency partners to deliver on brand objectives assigned to traditional and trade channels.
  • Monitoring and analysing brand performance across different channels.
Requirements
  • A degree in Marketing, Business or related field.
  • Proven experience in brand management within the B2C/Consumer industry.
  • Excellent communication and relationship-building abilities.
  • Strong analytical abilities and familiarity with market research methods.
  • Proficiency in data analysis and decision making.
  • Ability to work in a fast-paced environment and adapt to changing priorities.
What We Offer
  • An estimated salary range of £42,000 - £45,000 per annum, depending on experience.
  • Additional benefits including pension, bonus and healthcare.
  • A chance to be part of a high-performing team in the FMCG industry.
  • Opportunities for career progression and personal development.
  • Hybrid working culture - 3 day requirement in the office and 2 days at home each week.
", "Language": "en"}

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