Marketing Automation Lead

2 days ago


Burton upon Trent, Staffordshire, United Kingdom Greene King Full time
Job Summary

We are seeking a Marketing Automation Lead to join our team at Greene King. The successful candidate will be responsible for leading the development and implementation of our marketing automation strategy, with a focus on delivering compelling customer journeys and driving significant uplift from hyper-targeted campaigns.

The ideal candidate will have experience in managing and developing a team of developers, as well as working closely with data and analytics teams to ensure accurate and relevant reporting. They will also have a strong understanding of marketing tools such as ESPs and CDPs, preferably Braze, and experience with 3rd party integrations and data delivery flows.

A competitive salary of £75,000 - £85,000 per annum is available for this role, reflecting the company's commitment to attracting top talent in the industry.

Key Responsibilities
  • Create and maintain automated journeys through Braze and HTML development
  • Support business owners with technical CRM requirements in wider business epics and scoping
  • Lead the business on new innovative or scalable ways to do CRM execution


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