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Digital Marketing Specialist

2 months ago

Chatham, Kent, United Kingdom Kreston Reeves Full time
About the Role

We are seeking a highly motivated and detail-oriented Digital Marketing Executive to join our team at Kreston Reeves. As a key member of our marketing team, you will play a crucial role in supporting the delivery of our digital marketing strategy and core digital marketing activities.

Key Responsibilities
  • Website Support
    • Provide day-to-day support with the upkeep and management of our website.
    • Upload and optimize approved content with imagery to the website.
    • Proofread content before publishing.
  • SEO
    • Support and assist with the principal aspects of SEO, including on-page optimization and participation in regular calls with our external SEO agency.
    • Monitor performance using suitable tools, such as Google Analytics and Search Console.
  • Digital Reporting Support
    • Support with reporting, including checking Google Analytics daily for anomalies or large overnight fluctuations.
    • Set up and oversee digital reporting and support the development of digital stats across the firm.
  • Social Media
    • Monitor social media and engage with Kreston Reeves colleagues, clients, and followers.
    • Create, coordinate, and schedule posts for social media and the DSMN8 platform in line with brand guidelines to support marketing and ESG strategies, campaigns, and activities.
  • Digital Marketing Campaigns
    • Support and optimize aspects of digital marketing campaigns, using trends to spot opportunities to generate the best possible results.
  • Online Event Support
    • Support the Marketing and BD team with online events and platforms.
  • Email Marketing
    • Support the team with the creation of engaging email marketing templates and technical queries.
    • Support with email mailings and mailing lists when required.
  • Video Marketing
    • Support and edit videos for digital marketing purposes when required.
  • General Online and Digital Support
    • Update firm-wide email tails, including design and promotional aspects.
    • Work with external photographers to coordinate staff headshot photoshoots and distribute files internally.
    • Keep up to date with current digital trends.
    • Coordinate digital marketing meetings.
    • Support with online listings.
Requirements

We are looking for a passionate and enthusiastic individual who has started their career and is now looking to expand their breadth of digital marketing experience. You will have experience and an understanding of CMS platforms, Google Analytics, social media channels, online advertising, and how they are used.

You will have strong attention to detail when it comes to producing and proofreading digital content, as you know how important it is to make a good impression with all our marketing communications.

Desirable skills include technical experience with Google Analytics, GA4, and Google Data Studio/Looker Studio, as well as practical experience with WordPress websites and plugins, including basic knowledge of HTML code.

We are committed to creating an inclusive and accessible workplace for all. If you require any reasonable adjustments to participate in our recruitment process or thrive in your role, please don't hesitate to reach out.