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CRM Lead

2 months ago

London, Greater London, United Kingdom McDonald's Full time
About the Role

We are seeking a highly skilled CRM Manager to join our team at McDonald's, a leading fast-food chain with a strong commitment to customer experience and digital transformation.

Key Responsibilities
  • Develop and execute a comprehensive CRM strategy to drive business growth and customer loyalty.
  • Lead a team of CRM Campaign Executives to deliver end-to-end campaign processes, from briefing objectives to final quality assurance.
  • Prioritize and deliver new data-driven lifecycle campaigns, as well as lead testing and optimizing of existing ones.
  • Provide direction to the CRM agency for the delivery of all CRM campaign activity and projects.
  • Be the expert in brand principles and goals, ensuring the team and agency apply these to CRM communications.
  • Proactively manage campaign performance to derive insights and optimisations.
  • Manage the reporting of all campaign KPIs in partnership with the agency to ensure targets are being met and positive momentum maintained.
  • Help shape and deliver the CRM strategy, leveraging new technology and capability to drive business results.
Requirements
  • Degree in a relevant subject.
  • Experience in managing the delivery of CRM communications.
  • Strong understanding of customer lifecycle principles and proven ability to grow customer loyalty and value through smart lifecycle campaigns.
  • Experience of motivating and managing a team to deliver results in the most efficient way possible.
  • Strong and proven organisational skills.
  • Exceptional attention to detail to deliver a flawless experience to customers.
  • A self-starter with a bias for action and desire to own and improve projects and campaigns.
  • Experience of CRM reporting and analytics with the ability to draw insights and inform campaign strategy and improvements.
Desirable Qualifications
  • Experience in a CRM Manager role.
  • Experience of managing a CRM campaign tool.
  • Experience of working on a loyalty programme.
  • Experience of using first-party data for paid media.
About McDonald's

At McDonald's, we are committed to creating an inclusive culture that values diversity and representation. We believe that our people are at the heart of everything we do, and we strive to provide a workplace that is welcoming and inclusive for all.

We are proud of our heritage of diversity and representation within our communities, and we recognize our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations.