Strategic Brand and Social Media Marketing Lead
1 month ago
Job Description:
Breathe, a leading HR software for SMEs, is seeking an exceptional Strategic Brand and Social Media Marketing Lead to shape its content and brand strategy. This role involves driving the development and implementation of multi-channel marketing plans to drive top-of-funnel metrics.
Responsibilities:
- Support the Head of Content and Brand in creating a comprehensive brand strategy that positions Breathe as the go-to HR software.
- Develop and execute a social media strategy to increase brand awareness and engagement across LinkedIn, X, Facebook, Instagram, and other platforms.
- Collaborate with the PR agency on various PR initiatives to maximize brand reach.
- Create compelling content for social media platforms, including posts, videos, graphics, and polls.
- Monitor social media trends, track metrics, and adjust strategies to optimize performance.
- Foster relationships with customers, industry influencers, and brand advocates through online communities, forums, and groups.
Requirements:
- Proven experience in brand marketing and social media management, preferably in the SaaS industry.
- Excellent written and verbal communication skills with the ability to craft compelling content and engage with diverse audiences.
- Experience running brand marketing campaigns, creative agency management, and copywriting.
- Analytical and data-driven mindset with great project management skills.
What We Offer:
- Estimated salary: £45,000 - £55,000 + company bonus.
- 25 days holiday + birthday off.
- Flexible working.
- Private medical including dental, optical, and mental health cover.
- LIFE insurance 2x salary.
- Matched pension scheme (5%).
- Employee Assist Programme.
- Access to Reward Gateway for hundreds of discounts.
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