Content Optimization Specialist
2 days ago
We're looking for a highly motivated and experienced Web Content Manager to join our team at Pearson. As a leading provider of English language proficiency tests, we're committed to delivering high-quality, reliable, and accessible testing solutions. In this role, you'll have the opportunity to leverage your expertise in SEO, content strategy, and digital marketing trends to create a seamless user experience across devices.
Job ResponsibilitiesYour key responsibilities will include:
- Developing and executing a content strategy that aligns with business objectives
- Collaborating with cross-functional teams to ensure brand consistency and tone of voice
- Implementing SEO best practices to drive traffic to the website
- Maintaining high-quality web content that's user-centric, accessible, and optimized for a seamless user experience
Estimated Salary: $100,000 - $120,000 per annum
RequirementsTo succeed in this role, you'll need:
- A bachelor's degree in a related field (e.g., communications, marketing, or English)
- Minimum 5 years of experience in web content management
- Strong understanding of SEO and web analytics tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Excellent copy-editing and proofreading skills
- Ability to manage multiple projects and meet deadlines
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