Digital Channel Manager

1 month ago


Edinburgh, Edinburgh, United Kingdom The HEINEKEN Company Full time
Channel & Digital Manager

We are seeking a highly skilled Channel & Digital Manager to join our Corporate Affairs Function at The HEINEKEN Company. As a key member of our team, you will be responsible for managing and owning our HEINEKEN corporate channels, including planning daily, weekly, and monthly focuses around key launches, trends, and sustainability and DE&I campaigns.

The Role

You will use data to help us understand the impact of our traditional, digital, and social communication on key audiences. Beyond metrics, you will be responsible for replying to messages, effectively managing our communication and reputation with consumers on our channels.

  • Develop and implement a data-driven owned channel strategy, identifying trends and ensuring campaigns have wide reach and engagement.
  • Establish strong relationships within the Corporate Affairs team and key departments around the business to curate innovative content.
  • Provide consistent communication and reporting to the team and other stakeholders to ensure clarity on content, performance, and results.
  • Support the creation and implementation of our campaigns on social platforms, using data and insight to guide the editorial and report on the outputs.
The Candidate

We are looking for a motivated self-starter with a creative mind and passion for learning. Ideally, you will enjoy digital media and staying up to date with the latest industry trends.

  • Previous experience in campaign management or a digital marketing role with a strong understanding of all social media platforms.
  • Excellent written and verbal communication skills with the ability to craft creative stories for our channels.
  • Experience turning data into insightful information.
Our Ways of Working

Our office sites operate a hybrid model, with a mix of office and home working. You will spend Tuesdays, Thursdays, and one other day in the office and two days from home. We offer a range of benefits, including an annual bonus, company-funded private medical healthcare, double-matched pension, 35 days' holiday, and a monthly case of our delicious ciders and beers.

You will also have the opportunity to get involved with one of our colleague networks, where groups of colleagues from all over the business work together to ensure we are always working towards being a diverse and inclusive company.



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    {"title": "Channel & Digital Manager", "description": "Role OverviewWe are seeking a skilled Channel & Digital Manager to join our Corporate Affairs Function. As a key member of our team, you will be responsible for managing and owning our HEINEKEN corporate channels, including planning daily, weekly, and monthly focuses around key launches, trends, and...


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