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Global Brand Developer for Industrial Cleaning Products

1 month ago

Farnborough, Hampshire, United Kingdom Cast UK Limited Full time

Job Summary:

Cast UK Limited is seeking a talented Global Brand Developer to join their team. As a key member of the marketing department, you will be responsible for developing and managing the company's core brands and product ranges.

About Cast UK Limited:

We are a leading executive consultancy providing national recruitment solutions to clients and candidates. Our specialist teams have a professional background specific to their recruiting sector.

Key Responsibilities:

  • Develop and manage the core brands and product ranges to grow and develop company market share in line with targets.
  • Work closely with other brand managers and marketing teams to develop suitable ranges of sales and marketing collateral.
  • Develop marketing material for product releases and updates.
  • Create and present new products, features, and benefits to internal and external customers.
  • Analyze sales and market research to identify trends and gaps.
  • Seek competitor advantage and support the generation of effective targeted campaigns.
  • Work closely with customers to understand requirements and develop insight for future development.
  • Review relevant industry trends and feedback anticipate future development.
  • Recommend strategies to position the brands for growth.
  • Monitor the performance of a brand through key performance indicators (KPI).
  • Manage all assets associated with the brands and communicate.
  • Work with internal marketing teams to develop and implement marketing campaigns for the brands to raise awareness and sales penetration.
  • Maintain and grow the brand's affiliations and partnerships.

Benefits and Salary:

The successful candidate will receive a competitive salary of £45,000 - £50,000 per annum, plus benefits.