Digital Marketing Strategist
2 weeks ago
This role involves supporting the CRM strategy to improve customer loyalty and retention. You will work closely with the CRM Manager and Head of Marketing, taking over key responsibilities and ensuring a smooth transition during the maternity leave period.
The ideal candidate will support the planning and execution of email and SMS marketing campaigns, working with the CRM Manager to achieve agreed objectives. Key responsibilities include:
- Supporting the development and implementation of the CRM strategy
- Collaborating with the CRM Manager to plan and execute email and SMS marketing campaigns
- Managing monthly email marketing calendars
- Delivering flawless campaign execution by working to agreed processes and service level agreements
- Ensuring marketing is delivered against agreed tone of voice and brand guidelines
- Analysing performance of email marketing campaigns using Google Analytics
Requirements:
- Minimum 2 years experience in CRM marketing
- Proven experience in a digital marketing position or similar role
- Strong understanding of key marketing principles: consumer needs and journey, user experience, target audience, etc.
- Experience with A/B testing
Benefits:
- Company Pension Scheme
- 22 days holiday rising 1 day per year (up to 25)
Salary Range: £45,000 - £55,000 depending on experience.
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