Digital Marketing Strategist
3 weeks ago
We are seeking a highly skilled Digital Marketing Executive to join our team at Marstep Resourcing Solutions. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies that drive business growth.
About the RoleThis is an exciting opportunity to join a fast-growing business and work with a friendly team who values collaboration and innovation. You will have the chance to develop your skills and career in a dynamic environment.
Key Responsibilities- Develop email campaign concepts, create email content, and manage A/B testing to optimize engagement.
- Oversee social media content creation or manage external partners to maintain 10+ posts per month.
- Assist in creating communication flows for different user segments (homeowners, trades) including SMS and direct mail campaigns.
- Create, test, and refine ad creatives for Meta and Google platforms.
- Experiment with display campaigns (GDN, Taboola) and test LinkedIn ad strategies.
- Collaborate on content generation, editing, and managing PR/influencer partnerships.
- Conduct keyword research and set up Google Search campaigns.
- SUPPORT BOTH ONLINE AND OFFLINE BRAND CAMPAIGNS WITH STRATEGIC PLANNING AND EXECUTION.
- Create promotions that cater to various audience segments.
- Experience: 2+ years in digital marketing, with a broad skill set rather than a narrow specialization.
- Paid Social: Hands-on experience with Meta (Facebook/Instagram) advertising.
- Email & SMS Marketing: Practical knowledge of email and SMS marketing techniques, including audience segmentation and funnel development.
- Paid Search: Proficiency in managing Google and Bing Ads campaigns.
- Communication Flows: Experience in setting up automated communication flows for marketing funnels.
- SEO & Content Marketing: Working knowledge of SEO, content marketing strategy, and keyword analysis.
- HTML & Basic Design: Basic HTML skills and experience collaborating with design contractors or using design tools like Canva/Adobe.
- Analytics & Tracking: Experience with analytics tools and tracking setup, such as Google Analytics, Ahrefs, SEMrush, and Google Search Console.
- Generative AI Tools: Familiarity with ChatGPT or similar tools to support content ideation and creation.
- Affiliate Marketing: Experience in affiliate management or partnership development.
- Competitive Salary: £40,000 - £60,000 per annum plus performance-based bonuses.
- Permanent Contract: Full-time role, 35 hours per week, Monday through Friday.
- Private Medical Coverage: Comprehensive private medical insurance as part of our benefits package.
- Holiday Incentive: Enjoy increased holiday entitlement for each year of service.
- Flexible Environment: Casual dress code, office perks like a pool table, and team away days.
- Career Growth: Fast-track opportunities for career progression and rapid pay growth for high-performing team members.
- Continuous Learning: Access to development resources and training to support your career.
- Incentives: Cash bonuses based on individual and team performance.
At Marstep Resourcing Solutions, we value your input and offer a unique opportunity to grow with us during an exciting time in our journey. If you're looking for a role where you can make a real impact and develop rapidly, we'd love to hear from you.
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