Marketing and Communications Director
1 month ago
Job Type: Permanent
Location: Hackney, London
We are seeking an experienced Marketing and Communications Manager to join our team on a 6-month fixed-term contract. The successful candidate will be responsible for providing marketing advice and support to the Federation, managing content creation for social media, website, newsletters, image library, and supporting events, campaigns, and the rollout of our new brand.
Key Responsibilities:
• Develop and implement a marketing and communications strategy, working closely with colleagues across the federation to ensure its success.
• Establish and maintain effective communication with suppliers and partners, including our external marketing agency and website providers.
• Coordinate the development, collation, and sharing of content, including photography, videos, case studies, audio, quotes, and other key messaging that supports the Federation's storytelling, reach, and engagement.
• Use social media analytics to report on performance and opportunities for enhanced engagement and development, ensuring that we optimize content for search engines.
• Work with our marketing agency to plan, create, and coordinate an engaging social media content schedule across all relevant social media platforms.
• Launch our new intranet and policy store library, ensuring the organization is equipped to use and update its content regularly.
• Assist and collaborate with stakeholders on other marketing activities, such as writing ad copies, on-site content, newsletters, and marketing collateral.
Desired Person Specification:
• Experience developing and implementing a marketing and communications plan across a multi-site organization, ensuring co-creation with senior stakeholders.
• An understanding of digital copywriting and publishing.
• To draft regular press releases on Federation activities, events, and pupil achievements, in consultation with the leadership team, and to submit to appropriate channels.
• Plan and manage the annual budget for publicity, advertising, and PR activities.
• Degree in communications, marketing, media studies, or public relations, or equivalent combination of education and experience.
• Play an active role in terms of Safeguarding all students and adults.
• Knowledge of creative design tools would be an advantage.
• Experience of using content management systems (CMS).
This post is subject to an enhanced DBS disclosure.
Job Title: Marketing and Communications Manager - 5389Job Reference: 5389
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