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Audience Developer

2 months ago

London, Greater London, United Kingdom Experis IT Full time
Job Overview

We are seeking a highly skilled Audience Developer to join our Growth & Personalisation team. As a key member of the team, you will be responsible for building and managing multi-channel audiences using our state-of-the-art technology in BEAM, our data warehouse dataset, and other technologies such as mParticle.

Your primary focus will be on creating SQL-based audiences using customer data from our data warehouse, building attributes within big data using SQL, and providing ad-hoc analysis on potential audience sizes. You will also ensure that all audiences are kept up to date, adhere to audience management best practices, and are correctly populating and well-documented in Confluence and Alation.

Key responsibilities include:

  • Developing and managing audiences on relevant platforms on a day-to-day basis.
  • Collaborating with stakeholders across all divisions to build audiences using real-time customer data and customer profile data.
  • Providing expert advice on audience selection via SQL and recommending the best attributes to use for stakeholders to achieve their business objectives.
  • Working closely with the Data engineering and Data product team to identify and resolve any technical issues.
  • Collaborating with the CDP Platform team to identify and resolve any data quality issues.

Requirements:

  • Strong experience with SQL and data analysis in a RDBMS.
  • Previous experience working on a CDP/audience management platform.
  • Previous experience working with a marketing automation platform (SFMC, Adobe Campaign, etc).
  • Experience with managing audiences for paid media campaigns (Facebook, PPC, Youtube) is desired but not mandatory.
  • Previous data management experience is desirable as this role will work closely with the customer data engineering team.
  • Confidence in working with and challenging stakeholders in a collaborative fashion to drive the best outcome.
  • Strong communication skills and ability to write clearly, explaining technical jargon to internal business stakeholders as needed.
  • Analytical mindset and curiosity.

Key relationships and stakeholders include the Audience Management Team, Data Engineering Team, Data Product Team, CDP Platform Team, Marketing Automation Team, Paid Media Marketing Team, Data Analytics Team, and Growth & Personalisation Team.